About Us
Better Ingredients. Better Taste.
Protein for You
When we realised that the protein shakes we consumed daily didn't satisfy us, we saw an opportunity to create something different. Why settle for sugary, artificial protein drinks when you could have one with simple ingredients designed to taste even better?
Driven by this question, we founded protea in Hong Kong to reinvent the protein drinking experience. We offer delicate tea flavours crafted for the local market, a light and refreshing drinking experience, and one of the cleanest ingredient lists in the industry.
Continuous Improvement.
Protein for Us
At the heart of our innovation is clear whey protein—a purified form of whey that filters out excess sugars and fats, making it lactose-free. This is particularly significant in Asia, where a large portion of the population is lactose intolerant.
By focusing on clear whey, we ensure that more people can enjoy the benefits of protein supplementation without discomfort. What started out as a small side project to import some protein powder quickly turned into a functional beverage business as we realised there were many ways to improve on what was out there.
How we started
The journey to create protea wasn't without challenges. Initially, we explored working with traditional contract manufacturers, but none could capture the unique blend of health benefits and local flavours we envisioned. Undeterred, we decided to take product development into our own hands.
Where we're going
We're a customer-first company. The wonderful thing about that is the fact that customers are never satisfied, and we can always find more ways to make your experience the best one possible. Talk to us, and let's make the future together!